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Category: Marketing

Aug 30

Marketing in Banking: Strategies to Attract and Retain Customers

In today’s digital-driven world, marketing has become one of the most critical aspects of the banking sector. Traditional banks, private institutions, and even fintech companies are competing to attract customers and build long-lasting relationships. With changing customer behavior and rising expectations, marketing in banking goes beyond advertising—it focuses on trust, personalization, and technology-driven engagement. The […]